When a salon completes a service on a typical marketplace, customer money goes to platform escrow, waits through a T+7 cycle, then may take another 1-3 days to reach the provider.
What is actually happening
Across hundreds of thousands of transactions, the platform is sitting on tens of crores of float at any moment. That money earns interest while providers wait.
You are not waiting for your money. You are financing the platform's operations.
The cash-flow cost is real
Take a homestay owner doing ₹1.5L/month. If money settles on T+7, they are permanently floating roughly ₹35,000 of their own working capital.
How direct seller payments work
Pre-verified KYC
Every provider's bank account is verified at onboarding. When a job completes, we already know where to send the money.
OTP-based service completion
The customer enters a 4-digit OTP to confirm the service was done. That OTP is our trigger for settlement.
Seller-first payment flow
The platform subscription is separate from the customer transaction. Sellers pay the platform fee, while customer payments go to the seller account.
What about disputes?
We handle disputes with a small held reserve instead of holding 100% of every transaction.